One is famed for bringing meat free eating to the masses over 25 years ago, the other for cooking up some of the most mouth-watering burgers in the capital. Now, Linda McCartney’s and Dirty Burger have joined forces to launch the Dirty Vegan in celebration of World Meat Free Day.

The Dirty Vegan Burger

The Dirty Vegan Burger

Taking place on 11th June, World Meat Free Day was launched in 2015 to raise awareness of the benefits of eating less meat; something that Linda McCartney’s has championed for a number of years.

With more Brits now embracing vegan, vegetarian and flexitarian lifestyles than ever before, Dirty Burger has decided it’s time to cast a little meat free magic over its traditional burgers. With the help of Linda McCartney’s, head chef Brian McGowan has developed an impressive tower of tastiness for vegans, vegetarians and meat eaters alike to enjoy.

Sandwiched between a vegan brioche bun are two layers of popocini pepper relish, lettuce, burnt aubergine and one of Linda McCartney’s infamous quarter pounder burgers. Brian comments “Here at Dirty Burger, we’re really excited about the opportunity to create a great tasting option for our vegetarian and vegan customers. I’ve thoroughly enjoyed developing the Dirty Vegan burger and cannot wait to see the reaction once it launches in store”.

Best served with fries and Dirty Burger’s brand NEW vegan strawberry milkshake, the Dirty Vegan will be sold for one week from 11th June, priced at £7. What’s more, for one day only on World Meat Free Day, Dirty Burger and Linda McCartney’s will be giving the burger away complimentary to the first 50 lucky people to walk through the door at the Shoreditch and Vauxhall sites.

The Dirty Vegan burger is available at the following Dirty Burger sites from 11th – 17th June: Tooting, Balham, Wimbledon, Crouch End, St John’s Wood, Whitechapel, Shoreditch and Vauxhall.

For more veggie inspiration, visit the website at, follow us on Twitter @LindaFoods, Facebook @LindaMcCartneyFoods or Instagram @lindamccartneyfoods