Joe Wicks has vowed to never to take part in reality TV shows.
The Body Coach - who has 22-month-old daughter Indie and five-month old son Marley with wife Rosie, 29 - has snubbed the chance to appear on 'Strictly Come Dancing' and 'I'm A Celebrity...Get Me Out Of Here!' because he would rather spend time at home with his family.
The 33-year-old fitness fanatic is quoted by The Sun newspaper as saying: "'Strictly' have always been asking me but I am 100 per cent not doing 'Strictly' or celebrity whatever it may be.
"I am happy being at home with Rosie, Indie and Marley and that is it."
It comes after the fitness coach turned down the chance to turn his YouTube series 'PE with Joe' into a television programme when Channel 4 reportedly tried to get him on board with talks over a new daily workout programme.
An insider said at the time: "Channel 4 have worked with Joe previously and were straight onto him once they saw he was going to be hosting live workouts daily.
"His YouTube streams have been watched in their droves, so they have offered him a deal to host a daily show for them which would be aired to the nation to get kids, and adults, moving every morning."
However, Joe wanted to keep his exercise show on the streaming platform so everyone could have access to his fitness tips.
He explained: "I have decided I want to stay on YouTube because I want it to have a global reach.
"I don't want to be exclusive to one place. I have been blown away by the response."
The YouTube star has been nominated for an OBE by hundreds of fans after he helped to keep the nation active during the coronavirus lockdown with his online PE classes.
A source said: "Joe has become a household name since lockdown started and he's become a figurehead in isolation because of the PE classes he puts on every morning.
"Hundreds of requests putting his name forward for an OBE have been handed to the Honours committee.
"Many have been written by children who think Joe is fantastic."