'Coronation Street' has teamed up with online estate agent Purplebricks to sell the Rovers Return.
'Corrie' character Johnny Connor (Richard Hawley) is to be released early from prison next week and he decides to put the iconic boozer up for sale after discovering his wife Jenny Connor (Sally Ann Matthews) has hooked up with Ronnie Bailey (Vinta Morgan).
Iain MacLeod, Corrie's executive producer, said: "The upcoming story around the sale of the Rovers Return stems from something exciting that happens between Jenny and Johnny - but it also led to an exciting opportunity to team up with Purplebricks to sell the nation's most iconic pub.
"The presence of a real Purplebricks sign outside adds a little bit of extra realism to a really relatable story between two of our best-loved characters."
ITV sales director Mark Trinder admitted the partnership with Purplebricks gave the soap the chance to tie the agreement into a major plot.
He said: "We've successfully integrated product placements into our programmes for a number of years, and 'Coronation Street' has been the most prominent example of this, bringing recognisable brands to viewers.
"This new partnership with Purplebricks gives us an opportunity to do something we've not done before with the agreement tying into one of our major storylines, working closely with the editorial and production teams."
Viewers will see a Purplebricks For Sale sign on the Rovers in the coming episodes.
It's not the first time 'Corrie' has landed a big product placement deal.
In 2018, Costa and Co-op shops opened in Weatherfield after ITV penned a deal with the brands.
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