Alan Carr is set to host an ITV reboot of 'Play Your Cards Right'.
The 42-year-old comedian will reportedly be at the helm for a remake of Sir Bruce Forsyth's iconic gameshow after previously presenting Channel 4's 'The Price Is Right', which was axed after just one episode.
A source told The Sun's Bizarre TV column: "It's very early days but they have begun work on what the comeback would look like and everyone is excited.
"They're treading very carefully as they know it's an iconic format, and was fronted by a legend. But Alan is a great fit and is one of the very few current stars with the personality and skills to hold a show like this."
Rumblings of the reboot come after the recent remake of 'The Generation Game', another of the late entertainer's popular shows, came under criticism.
However, ITV are confident their take on 'Play Your Cards Right' - which Bruce hosted for 16 series from 1980 - will prove to be a hit with audiences.
The insider added: "C4 and the BBC have both failed in their efforts to do a Brucie classic justice, but ITV bosses are hopeful of cracking it."
Bosses are expected to shoot a pilot before making any decision on the future of the show.
It was recently reported that 'The Generation Game' - with Mel Giedroyc, 50, and Sue Perkins, 48, at the helm - will return to the BBC.
Although the series had some teething problems, the broadcaster is reportedly ready to throw its full support behind the show, which sees pairs of family members across generations battling for prizes.
A source recently said: "The BBC have booked a new filming slot for Mel and Sue to have another go at the 'Generation Game'.
"They are going to mix things up a bit while staying true to the format. They don't want to be remembered as the hosts of a flop, so said they were at least take part in another episode to sort out the problems.
"The BBC are then hopeful that Mel and Sue will both commit to another series once they've done a successful run-through. It's thought the show will have a new producer, and they'll look at nixing the celebrity panel which didn't really work."