Yasmin made her mark on the scene last year featuring on the Top 15 Devlin track ‘Runaway’, she went on to support Example on his UK tour and following her own intimate gigs released her debut single ‘On My Own’ in January, a Top 30 hit. She now prepares to release her new single she made with one of the UK’s hottest producers Labrinth - ‘Finish Line’ available through Levels Entertainment and Ministry of Sound on 8th May.
One of the most hotly tipped British female solo artists to emerge this year, ‘Finish Line’ nods to the cooler, beat-driven pop of the 1990s mixed with a contemporary sound that’s all Yasmin’s own evoking memories of early British trip-hop pioneers Massive Attack & Portishead; her fragility and imagination combine with lyrical wit and candid choruses that reflect her independence and genuine song-writing ability.
Yasmin became one of the hottest names on the scene at just 21 years old when she was spotted by no other than Pharell Williams during one of her DJ sets that soon led to studio sessions with Labrinth (Tinie Tempah), Future Cut (Lily Allen, Devlin) and Shy FX (Dizzee Rascal), who she has collaborated with on her debut album due in summer 2011.
This year Yasmin has been in the studio with Jamie Smith – producer and remixer of groundbreaking and Mercury music prize winning band The XX. She DJ’ed back to back with Jamie at the underground Young Turks night at The Boiler Room last month where they performed a version of a track they had worked on together, a cover of the massive dance classic ‘Touch Me’ by Riu De Silva. The metallic beat remix of the track coupled with Yasmin’s ethereal vocals have made it a massive hit on Hype Machine.
Yasmin has also been working with some of the biggest names in music production in the US including Diplo (MIA, Kanye West) and The Smeezingtons (B.o.B, Kid Cudi, Bruno Mars).
Receiving support from industry tastemakers as well as her peers, Radio 1 have already been on the track with specialist plays from Annie Mac and Pete Tong, she is one of 1Xtra’s Ones To Watch this year, and she will be supporting Chase & Status on their UK tour next month.
Last month Yasmin featured on the cover of the Brits issue of ES Magazine alongside other hotly tipped British females Claire McGuire, Katy B and Sunday Girl and the likes of i-D, Wonderland and Grazia have all pitched her as one to watch this year.
‘Finish Line’ is released through Levels Entertainment / Ministry of Sound on 8th May 2011 featuring remixes from the Freemasons, Delinquent and Shy FX.