Balmain is now the frontrunner to have been the designer behind Kim Kardashian's wedding dress.
The 'Keeping Up With the Kardashains' star was spotted with a large shopping bag following a visit to the label's showroom in Paris, sparking speculation she may have had a fitting ahead of her nuptials to Kanye West in France this month.
According to E! News, the 33-year-old brunette beauty has chosen a show-stopping design and "beyond loves" the gown, which insiders have described as one of the world's "elite."
Balmain seems to be a favourite to curate Kim's wedding look after growing closer to designer Olivier Rousteing in recent months, posting numerous photos of her hanging out with him on Twitter.
Another frontrunner for the big day is Givenchy as the French label is Kim's firm favourite on the red carpet, with director Riccardo Tisci often speaking highly of her.
Lanvin is also hotly tipped to dress Kim, as she was pictured wearing a grey strapless gown from their 2014 resort collection when she posed alongside her fiancé Kanye in a wedding-inspired shoot for the April cover of US VOGUE magazine.
Meanwhile, it is reported that Kim has already chosen her bridesmaid dresses and confirmed the colour scheme for the ceremony, which will include around 100 close friends and family members.