Balmain SS14

Balmain SS14

Healthy-looking, natural and luxurious-to-touch locks are set to be one of the big hair stories of the SS14 season. 

As seen at shows such as Paul Smith, Balmain and Mulberry, who brought back the carefree classic; hair is inspired by independent, on-the-go women looking for a relaxed approached to styling.

Think jet-set hair which just got a revamp. 

Now, thanks to Pantene Pro-V’s first duo of easy spritz Dry Oils, runway ready hair is at everyone’s finger tips. 

Pantene Ambassador and Hollywood stylist Danilo says: “Ultimately you can think of it as a styler that protects and nourishes like a treatment, but it styles in that it smooths and shapes. The fact that these oils are dry gives me the confidence to use the product on all hair types, because they are non-greasy.  It’s just a question of tailoring the application to the type of hair and areas of your hair that need a lift.”

Which Dry Oil is for you?

Proven to add moisture for up to 24 hours, Smooth & Sleek Dry Oil with Argan Oil is perfect for damaged hair; the oil can transform dry-looking ends to a much healthier-looking mane. The blend of Moroccan Argan oil combined with lightweight Pro-V complex ensures you get the benefits of Morocco’s famed beauty elixir, without the greasiness that can be associated with some 100% pure oils. 

Repair & Protect Dry Oil with Vitamin E is for those addicted to the hot irons as it absorbs to nourish brittle strands, helping to protect hair from breakage.  In fact, tests show it leaves hair 10 x more resistant to damage.  It is light in texture but heavy in protective powers due to its proven formula containing Vitamin E.

Danilo’s application tips:

“The Dry Oils are excellent between blow drys, they help to freshen the hair up and build back in the shine and smoothness for another day. They’re my little secret to getting – and keeping – that healthy-looking, expensive finish.”

“Delivery is so important. So many people get it wrong with oils and it scares them off, which is where Dry Oils come in as they have a light touch. It’s key to really move the product around and work it into your hair bit by bit to get that glossy, overall finish that stays super light and fluid.”

“To refresh hair when dry, warm the oil in the palms of your hands, sweep a large blusher brush over the oil and use it to tame dry fly-aways. Or when freshly washed and shampooed, comb through hair and let air dry or style as desired."

"At night brush Dry Oil through the hair before folding hair into bun. Sleep on it and wash out in morning for super smooth hair with extra shine!”


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