Sam Faiers designed her false eyelash range to be "kind to eyes".
The former 'The Only Way Is Essex' star recently unveiled the new line, entitled 'Lashes By Samantha', which is applied using a skin-treating, vitamin-enriched glue.
Sam, 23 - who suffers from trichotillomania, a complusion to pull or twist the hair until it breaks off - was inspired to create the line after discovering that she couldn't use the false eyelashes that are currently on the market.
She told Now magazine: "I've never been able to use eyelash glue because I have no eyelashes after pulling them all out. So the glue would go straight into the follicles and rip my skin. My eyelash range uses latex glue, full of vitamins so they're kind to eyes.
"I've designed lashes for glam nights with the girls and lighter ones for a more natural look."
Despite quitting the ITVBe reality show in April this year, the blonde beauty admitted she has been busier than ever promoting the range, as well as designing her own clothing collection for online retailer Very.co.uk and releasing her La Bella fragrance gift set.
She explained: "I've been so busy - I'm travelling a lot, I have my lashes collection to promote, my Very collection and my La Bella gift set out, so it's been a mad year, but it's been amazing."
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