The brand new launch from Jimmy Choo smells and looks amazing

The brand new launch from Jimmy Choo smells and looks amazing

Jimmy Choo is enouraging us to hit the clubs this month with their brand new fragrance launch FLASH London Club. 

The perfume is set to embody the glamour and excitement of London's hedonistic nightlife - we just happen to think it's a beautiful scent that you could wear of a night and some day events as it's nothing too heavy. 

Flash London Club is modern, with a floral fruity musky scent based around a bouquet of white flowers with notes of litchi and bergamot. The new limited edition fragrance launches on the 8th exclusively at World Duty Free - so for all those jetting off between then and the 26th you can buy it there before anyone else. 

The rest of us will have to wait till then when it hits the high street.  

Sandra Choi, Jimmy Choo Creative Director, once again chose to work with perfume pioneer, Christine Nagel to put a new spin on the original FLASH and create the latest addition to the Jimmy Choo perfume family, “Christine Nagel is a modern artist in fragrance. Her olfactory vernacular is the definition of cool, but her sensibility is always ultra-feminine and luxurious.”

“I wanted to make Flash London Club glitter faceted like a disco ball with luminous notes of lychee sparkles of citrus fruit and shimmers of fresh flowers,” explains Christine Nagel.

“As a brand, Jimmy Choo is so resolutely feminine that the perfume had to have a sensual background. I used white woods, a contemporary note that gives a feminine, sophisticated touch but maintains luminosity,” she explains.

The violet colored crystal-like faceted glass bottle echoes the fragrance and takes inspiration from the fluorescent glow of the lights of a London nightclub. 

“We see fragrance as another accessory, we want women to feel as excited as they do when they buy a pair of shoes or a handbag,” explains Choi.

FLASH London Club is homage to the London party girl and perfectly offsets the vibrant vibe of the city.  This exceptional fragrance is available ahead of the high street, when it launches on an exclusive, worldwide basis with World Duty Free in its tax and duty free stores at London’s Heathrow airport.  The fragrance will be on sale in World Duty Free stores in Heathrow Terminals 1, 3, 4 and 5 between the 8th and 26th January.  

World Duty Free Prices:
EDP 60ml   £33.60
EDP 100ml  £46.40

by for
find me on and follow me on