Xbox boss Phil Spencer has reassured fans that Microsoft won't replace physical gaming with streaming.
The company's video game chief has reiterated its stance ahead of the Xbox Series X launch alongside the expansion of the xCloud streaming service, and he described the latter as simply an option for those who want it.
SPeaking during a Gamelab fireside chat, he said: "I've never tried to position xCloud as a replacement for your gaming PC or for a console.
"I like to sit down in front of the big screen and play on a console. I'm sitting here at my PC rig right now and I like to play here.
"But I'm not always in front of those two devices and I want to be able to play where I want to go play on the device that I choose."
Spencer insisted the streaming technology isn't a "replacement" for consoles.
He added: "I don't think the highest fidelity place to go play a game is going to be streamed from an Azure data centre or anybody's data center any time soon."
However, Microsoft's head of gaming is keen to build a better xCloud product for people who do want to use the platform.
He said: "We're going to bring xCloud into Game Pass. A natural way to extend where you can play your Game Pass library is to add the ability to stream to mobile devices.
"We'll be talking more about that pretty soon - it's actually not too far off now - where we'll give more clarity on the business model, which I think people will really like, as well as the library of games to go play and where you can go play that.
"We're close. We feel good about the tech."