Snoop Dogg is creating a new boxing league.
The 49-year-old rapper is to team up with Triller co-owner Ryan Kavanaugh – the brains behind Mike Tyson's recent comeback fight – on The Fight Club, a venture that will allow the star to live out his dream as a boxing announcer.
Snoop said: "We are changing the entire game.
"Boxing will never be the same and the audiences expect a new standard now. Fight Club is that standard."
It comes after Snoop impressed boxing fans with his commentary on Tyson's bout against Roy Jones Jr. in Los Angeles on Saturday, likening the fighters to "two of my uncles fighting at the barbecue".
In a bid to capitalise on the Tyson match, The Fight Club will be "connecting celebrities from various backgrounds, from breakout social media stars and professional athletes renowned for their athletic abilities to celebrated musicians and well-known actors and other stars willing to tackle a new venture and enter the world of boxing".
The 'Drop It Like It's Hot' hitmaker will help with the selection of fighters and musical artists along with the overall production of events.
Kavanaugh told TMZ: "This (the Tyson bout) was the first event of a league that we have called The Fight Club. It's a league owned by Proxima, which is the parent company to Triller and Snoop, and this was the first of many, many events. The whole idea is we want to change up the way that boxing is done. This is gonna be big."
Kavanaugh also revealed that another high-profile boxing contest is in development.
He said: "I can tell you that the main fight ... is gonna be something that everybody wants to see.
"If you thought that (the Tyson match) was big, I think that this would be even larger from a worldwide-appetite perspective and something that people want to see."