Prince Jackson took 25 children for a Christmas shopping spree in a toy store.

Prince Jackson

Prince Jackson

The 23-year-old star - who is the oldest son of the late Michael Jackson and his ex-wife Debbie Rowe - gave the kids and their families $150 through his Heal L.A. Foundation to spend on themselves and their loved ones at the Mattel store in Los Angeles.

And to match Prince's generosity, the store automatically activated a 50% discount if the children rang up a bill of more than $150 in their shopping splurge.

Prince was hands-on at the event - which was covid-safe thanks to the use of masks, social distancing and other measures - by helping the children find the coolest toys and even carrying their bags out of the store.

Earlier this year, Prince and his foundation handed out free meals in Los Angeles to those in need and are currently still offering weekly grab-n-go food packs.

Prince previously admitted he wants to "expand" on the legacy of his 'Thriller' singer dad, who died 11 years ago.

He said: "I am very proud to share the same name as my father, but sharing such a powerful name you are correct, there is...

"I don't want to say pressure, but there is this legacy that my father worked very hard to build and to maintain and I feel that it's my position really in my life and everything that I've been given; I just want to expand that legacy."

Prince admitted as he's grown up, he's been able to "unpack the wisdom" left by the late King of Pop and he's "grateful" for the time he had with his father.

He added: "I feel that the older I get the more I get to unpack the wisdom that he left and all the experiences that he imparted on us.

"And when I see them through a more mature perspective, I'm just extremely grateful to have the life experiences with him that I did and the knowledge that he imparted on me.

"Every year I'm more appreciative of that and I miss him ever greater because that's... that's my father."